We’re parents, too. And we understand the responsibilities associated with marketing to children. So when it comes to audiences predominantly under the age of 12, we only advertise juice, water and milk-based drinks.

Some ABA member companies were among the first to sign on to the Children’s Food and Beverage Advertising Initiative, a program that increases the percentage of advertising for products that meet certain nutrition standards directed at children under 12, as well as advertising messages that encourage good nutrition and healthy lifestyles.

Our Global Policy on Marketing to Children covers a wide range of marketing outlets including paid third party media such as television, radio, print, Internet, phone messaging and cinema, including product placement.