HEALTH AND NUTRITION
Beverages are an important part of a healthy, balanced diet: they quench thirst, provide hydration and also provide essential vitamins and minerals delivering needed energy to your body. In fact, many of the beverage industry’s products, including bottled water, juices, sports drinks, teas, milk and diet soft drinks can be a catalyst to health and fitness.
Our industry places the interest of consumers foremost in their decision-making. This has lead to several industry innovations to improve the heath of consumers. Initiatives like Clear On Calories and School Beverage Guidelines are examples of how our industry is providing common sense to help for our customers.