Where do I get information on new soft drink brands?

For overall industry trends, visit any of the following sites:




How do I connect with a local bottler on charity sponsorships?

Montana’s soft drink bottlers care about their local communities and many sponsor various events and programs. The best approach is to find your local bottler on our member’s section (Link) and give them as much information as possible about your group or program. If your program is statewide, consider sending a request to us at the Montana Beverage Association.

How is the beverage industry impacting children’s health and wellness in schools?

Our industry began by voluntarily putting School Beverage Guidelines that remove full-0calorie soft drinks from all school and provide students with lower-calorie, smaller-portion beverage options as a broade effort to teach children about the importance of a balanced and healthy lifestyle. Now a major portion of these guidelines is a part of the USDA’s guidelines for competitive foods in schools. Additionally, the beverage industry makes a wide variety of beverages that can help contribute to good health, such as bottled aters, 100 percent juice, sports drinks, ready-to-drink teas and no- and low-calorie soft drinks.

Does the consumption of soft drinks cause obesity problems?

Obesity is a complex problem that is influenced by many factors, most importantly diet, exercise and genetics. It is not feasible to blame any one food product or beverage as being a sole contributor to obesity problems considering people consume calories from many different sources. No science supports such a claim. The key to living a healthy lifestyle is to incorporate a balanced, healthy diet that balances calories consumed and calories burned through activity and exercise.

Where can I go to clear up all the things I hear about soft drinks?

There are many myths out there about soft drinks. So get the facts at Let’s Clear It Up.